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Study Finds Most People Trust Social Media and Friends over Ads

We reported earlier that a survey found most Americans prefer to receive offers through email rather than social media networks. A new survey suggests that people actually do like to know about brands and products if it’s recommended by their friends through online social channels. Nielsen’s latest Global Trust in Advertising report has surveyed more than 28,000 Internet users in 56 countries. The result shows that 92 percent of all consumers around the world who participated said that they trust when they see a recommendation for a product or brand on social media, and it’s more effective than…

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